Here are some word from the food photographer Michael Ray about editorial food photography. He has developed a great SITE and BLOG with tons of info and comments about food photography. You can tell from the great portfolio that he is certainly an expert in the field. Check it out!!
Editorial food photography
This is the type of photography that most food photographers love the most. The most important thing is “making a beautiful image”. Instead of needing to communicate “Heinz’s hot, moist, meaty, abundant, corn fed ground meat stew”, you just need to make the viewer say “Wow!” This kind of shot usually makes “lighting” the big issue of the photo. Ya, it has to be well composed, and beautifully styled and nicely propped, but if the lighting isn’t spectacular, the shot ends up being just so-so. One of the greatest compliments I ever received was from a food stylist that said, “Mike, you can make a turd on a paper plate look good”. Now that’s high praise!
